6 eCommerce Design Trends for 2022
As the owner of an eCommerce website, you should be familiar with the latest trends in the eCommerce business.
This is due to the fact that the eCommerce industry’s environment is a dynamic industry. Consumer purchasing patterns keep changing constantly. You might not be able to use the same sales and digital marketing strategies you used in 2020 on your eCommerce site today.
However, if you’ve figured out the current trends, it’ll be a lot simpler to adjust your sales and marketing strategy appropriately.
What’s new in the world of eCommerce marketing?
Celebrity endorsement, virtual reality, and artificial intelligence are all emerging phenomena. Marketers must cautiously choose the most appropriate and up-to-date eCommerce website design and marketing strategies for their businesses. Businesses must experiment with various marketing techniques and methods to find out what works best for them.
Latest eCommerce Design Trends Worth Considering in 2022
So, let’s take a look at some of the most recent eCommerce marketing trends.
1. Artificial intelligence chatbots.
Artificial intelligence (AI) is becoming more prevalent in almost every business. This technology is utilized for so many different purposes and applications.
AI chatbots are beginning to become the new benchmark in the eCommerce sector.
For starters, 75 percent of customers choose live chat compared to other channels of communication. The possible reason would be that it allows them to obtain rapid answers to their issues. This makes sense, given that, when compared to other methods, live chat has the quickest customer support response times.
Consider that for a moment. You won’t need as many staff to answer the phone if you use chatbots. Customer satisfaction rises as wait times are reduced. Furthermore, chatbots may operate 24 hours a day, seven days a week, and 365 days a year. You also don’t have to worry about providing AI with vacation time or health benefits.
2. Shopping by voice and shopping by conversation
Businesses will continue to adopt voice shopping to make it even easier for consumers to purchase things, with voice eCommerce sales estimated to reach $19.4 billion in 2023. Conversational shopping allows you to have real-time interactions with your consumers. To enable consumers to communicate with your company’s products, receive suggestions, and even make purchases, incorporating AI-based voice response into your eCommerce website design is a smart strategy.
3. A variety of payment options
During the checkout process, customers want to be able to choose their preferred payment method. Businesses that offer diverse modes of payment methods are more likely to gain customer confidence, decrease cart abandonment, and encourage customers to spend more. Interest-free financing alternatives such as purchase now, pay later and easy 1-click payment choices will continue to gain favor and allure more online buyers, seeking extra flexibility.
4. Videos for explaining the product or service
Videos should be included on your eCommerce site at all times.
Images and text alone are no longer sufficient. A video may convey much more information about your products than a photograph ever could. The following explains why.
Approximately half of the shoppers say their main worry about online shopping is that their products don’t appear the same when they’re delivered as they do in an online store. As a result, customers will be dissatisfied, and there will be more returns rather than repeat purchases.
It’s your obligation to assuage any of the customer’s anxieties and make them feel as relaxed as possible while shopping.
Product demos are said to assist 69 percent of customers to make purchasing decisions. When people purchase a product after seeing a video about it, 80 percent of buyers have more confidence in their decision.
More videos from companies are desired by a majority of consumers.
Businesses have realized this and have made changes as a result. Video is currently used by 86 percent of firms for marketing objectives. In 2022, 88 percent of consumers want to see more videos from companies. (This is a 3% increase over the previous year.)
5. Customization for each customer
Sales are driven by personalizing the consumer experience. Businesses are embracing tools and technology to do this more than ever before. They use cookies to track user activity and then run remarketing campaigns using Google PPC advertisements. As a result, each brand’s digital marketing team should prioritize tailored online content.
Customers may build profiles on websites so that they can promote things and get targeted mailings based on their purchasing history.
Ecommerce stores customize content depending on the customer’s location. If you sell apparel, a consumer in Florida should not see the same site as a customer in Washington in the winter.
On-site personalization helps advance client connections, according to 98 percent of marketers, with 74 percent claiming it has a significant influence. Consumers are more inclined to purchase from firms that provide a customized shopping experience, according to a research study.
Those of you who want to create a mobile app for your eCommerce store will need to personalize the customer experience.
You may keep information about your consumers in the app. Then, you can customize everything they do with that knowledge.
6. User Experience
One of the emerging trends in eCommerce marketing is user experience. Online consumers are the foundation of every brand’s target audience, according to eCommerce marketing trends.
Knowing your clients properly is the most important determining element in any business’s development. It matters how individuals shop, what they purchase, and how they react to marketing strategies used by firms. Customers will be able to make purchases online more easily as eCommerce automation grows.
As a result, organizations must tailor their customer experience as the times change. Enhance the user’s experience by:
- Providing great customer service to the clients
- Offering various methods of transportation that are quick and efficient
- Keeping prices that are reasonable
- Keeping website navigation simple and easy to use
- The checkout process should be quick and painless
Summing up
All of the eCommerce website design trends mentioned in this article will be relevant to you if you are running an eCommerce website. Implement these ‘eCommerce design trends’ on your website to stay relevant in 2022 and get more visitors.
If this is your first time building an app or an eCommerce website and you want guidance or support on eCommerce design, we, at DreamSoft Infotech, would be delighted to assist you.
